Most marketers agree on the important role they play in social media marketing campaigns. This conviction is confirmed by numbers – now on average 11% of all digital budgets are spent on social media (source: MarketingProfs).
Media Post estimates that spending in the US alone will amount to $ 9.7 billion in the US alone this year.
Continue reading “Marketing in 2015 – Social media – statistics”
Imagine, you are a proud owner of a new shop on the internet, and see potential customers filling their shopping carts. However, your pride can quickly turn into frustration, when you observe that a majority of them decide to leave the shop, instead of actually purchasing the goods in their cart, and you do not understand why. You are not alone, about 70% of customers do not deal with transactions. In this article you will learn what kind of basic mistakes can be avoided by analyzing information about your client.
Continue reading “Online analytics in e-commerce”
Src: Dooder – Freepik.com
With the increase number of channels of communication with consumers and the ability of marketers to collect data, marketing analysts are gaining in importance. The effectiveness of the campaign may be determined by the ability to properly use conversion data for sent emails, traffic sources, leads, or engagement in social media.
Continue reading “Marketing Analyst – Data Collection and Analysis”