Google AdWords – Top 5 mistakes

Src:Freepik It's hard for a business owner, who has not heard and is not even using Google AdWords anymore. The simplicity, flexibility, speed of launch and measurability of this promotion channel implies its understandable popularity. The presence of AdWords as an element of each company's marketing strategy is now almost self-evident. On self-managed accounts (by …

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Customers lying? A few words about progressive profiling.

25% of the data collected by the average B2B business is garbage, according to SiriusDecisions. The data we receive is often false and therefore worthless. How to improve the quality of collected data? By progressive profiling, on-the-spot verification, and thoughtful forms. How it's working? Why are customers reporting fake data? Because they are not ready …

Continue reading Customers lying? A few words about progressive profiling.