What are the guidelines for choosing marketing activities? Put on intuition and count on “it must go” (and if not, it will come up with something else, the budget will find). And maybe imitate the competition and thus use the ripped paths (the better it went, then we will do the same, but two three times better). You can also approach the whole topic very pragmatically preceding the decision analysis. Personally, I am a follower of the last method.
Continue reading “Marketing analysis – what contain and most common mistakes”
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This entry is intended to show you a brief, step-by-step process of preparing a typical data analysis. The next stages of the analytical task will be explored and the basic actions taken in each of them. Of course, there are several or dozens of different actions within each stage, which does not mean that they are performed every time. Choosing the right techniques and tools for analysis requires experience and a sense of the one hand not to overstate detail, and not to be too general on the other.
Continue reading “Data analysis – how to conduct”
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With the increase number of channels of communication with consumers and the ability of marketers to collect data, marketing analysts are gaining in importance. The effectiveness of the campaign may be determined by the ability to properly use conversion data for sent emails, traffic sources, leads, or engagement in social media.
Continue reading “Marketing Analyst – Data Collection and Analysis”