It’s hard for a business owner, who has not heard and is not even using Google AdWords anymore. The simplicity, flexibility, speed of launch and measurability of this promotion channel implies its understandable popularity. The presence of AdWords as an element of each company’s marketing strategy is now almost self-evident.
Continue reading “Google AdWords – Top 5 mistakes”
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This entry is intended to show you a brief, step-by-step process of preparing a typical data analysis. The next stages of the analytical task will be explored and the basic actions taken in each of them. Of course, there are several or dozens of different actions within each stage, which does not mean that they are performed every time. Choosing the right techniques and tools for analysis requires experience and a sense of the one hand not to overstate detail, and not to be too general on the other.
Continue reading “Data analysis – how to conduct”
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With the increase number of channels of communication with consumers and the ability of marketers to collect data, marketing analysts are gaining in importance. The effectiveness of the campaign may be determined by the ability to properly use conversion data for sent emails, traffic sources, leads, or engagement in social media.
Continue reading “Marketing Analyst – Data Collection and Analysis”