Google AdWords – Top 5 mistakes

Src:Freepik It's hard for a business owner, who has not heard and is not even using Google AdWords anymore. The simplicity, flexibility, speed of launch and measurability of this promotion channel implies its understandable popularity. The presence of AdWords as an element of each company's marketing strategy is now almost self-evident. On self-managed accounts (by …

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Data analysis – how to conduct

Src: Photoroyalty - Freepik.com This entry is intended to show you a brief, step-by-step process of preparing a typical data analysis. The next stages of the analytical task will be explored and the basic actions taken in each of them. Of course, there are several or dozens of different actions within each stage, which does not …

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Marketing Analyst – Data Collection and Analysis

Src: Dooder - Freepik.com With the increase number of channels of communication with consumers and the ability of marketers to collect data, marketing analysts are gaining in importance. The effectiveness of the campaign may be determined by the ability to properly use conversion data for sent emails, traffic sources, leads, or engagement in social media. Marketing …

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