What is bounce rate and how to interpret it?

Src: Freepik.com You start your business in the virtual world. You put a page, a shop, a blog. You want to have excellent results. You apply for help to an interactive agency or you conduct activities on your own. Your website is already linked to Google Analytics. Excellently! And now it's time for a common sense …

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Data analysis – how to conduct

Src: Photoroyalty - Freepik.com This entry is intended to show you a brief, step-by-step process of preparing a typical data analysis. The next stages of the analytical task will be explored and the basic actions taken in each of them. Of course, there are several or dozens of different actions within each stage, which does not …

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Online analytics in e-commerce

           Imagine, you are a proud owner of a new shop on the internet, and see potential customers filling their shopping carts. However, your pride can quickly turn into frustration, when you observe that a majority of them decide to leave the shop, instead of actually purchasing the goods in their cart, and you do …

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Marketing Analyst – Data Collection and Analysis

Src: Dooder - Freepik.com With the increase number of channels of communication with consumers and the ability of marketers to collect data, marketing analysts are gaining in importance. The effectiveness of the campaign may be determined by the ability to properly use conversion data for sent emails, traffic sources, leads, or engagement in social media. Marketing …

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