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Content marketing (CM) offers an effective way to reach customers directly interested in your business. It acts as marketing, which catches the attention of the consumer who is looking for information on a given topic. These are often important, absorbing, informative information. (1)
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If you follow my blog, you probably already noticed how focused on SOCIAL MEDIA, so it will not surprise you with my opinion of how important social media is in modern marketing. Despite its high effectiveness and high publicity, this marketing method is used relatively infrequently or for too little time to produce the desired effect. This is because of the basic misunderstanding of the concept itself. Misinterpretation of it results in large disappointments and rapid abandonment of further use. This misunderstanding applies to both small and micro businesses, large corporations as well as professionals in the advertising industry. The biggest misunderstanding of the concept of content marketing is that many people think that it works like this:
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Before the new year goes well and we forget about the New Year’s resolutions, let’s add another one that we will stick with. Let’s fix some of the mistakes that most often happen in content marketing.
Continue reading “5 errors in Content Marketing that can be avoided by automation”