How women use the internet?

womens-day.jpg

Src: Freepik

We celebrate today’s Women’s Day, so I decided to look a bit closer to the behavior of women on the Internet. The truth of the world is that women pay attention to other elements such as a web page than men. What is different about us and how can we use it to increase sales? I checked!

Continue reading “How women use the internet?”

Customers lying? A few words about progressive profiling.

customers-lying.jpg

25% of the data collected by the average B2B business is garbage, according to SiriusDecisions. The data we receive is often false and therefore worthless. How to improve the quality of collected data? By progressive profiling, on-the-spot verification, and thoughtful forms. How it’s working?

Continue reading “Customers lying? A few words about progressive profiling.”