Online analytics in e-commerce




       Imagine, you are a proud owner of a new shop on the internet, and see potential customers filling their shopping carts. However, your pride can quickly turn into frustration, when you observe that a majority of them decide to leave the shop, instead of actually purchasing the goods in their cart, and you do not understand why. You are not alone, about 70% of customers do not deal with transactions. In this article you will learn what kind of basic mistakes can be avoided by analyzing information about your client.

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