The changes in the advertising market force a completely different view on the communication aspect. Huge crunches, or even sometimes the attack of advertising makes the message ignored, more and more traditional advertising is no longer successful and sometimes annoying (such as banner ads). The most important criterion for finding new forms of advertising is the ability to reduce costs, which in consequence improves effectiveness and increases the memorability through an innovative marketing tool. (1)
Guerrilla marketing, which attracts customers with innovation and uniqueness, is a solution that meets these criteria.